LIVE - Activision Press Conference 
3:39pm - Robin talks about downloadable content for online systems for games like Guitar Hero II and Call of Duty. Excited about the price-drop for the PS3 as it will "open up more players to the system" - um...perhaps?
Demoing today:
Call of Duty 4: MOdern Warfare
Tony Hawk's Proving Grounds
Spider-Man: Friend or Foe
Repeats yesterday's PR announcing Slash as Boss Battle character in Guitar Hero III.
Fall Game Line-Up coming as well - Jerry Seinfeld videogame coming? Wha huh?
Venom, Sandman and more will be in Spider-Man: Friend or Foe.
3:33pm - Neversoft's Tony Hawk's Proving Grounds - demo'd by Brian Bright
Up and coming skater in Philly - living every skaters dream - go Pro and maybe you get your own shoe, movie, cover of magazine - maybe even start your own skate team. How you get there is up to you?
Jamie Kennedy - name of your company man - Neversoft? That's weird!
NUff of that man - What's the lifestyle asks Jamie.
Brian: Three types of skaters - Career - on ESPN or magazines - earn cash, fame, and women - then you have HardCore skaters - just go BIG over epic gaps - jumps - then the Rigor skaters - fabricators, saww off stoppers so they can skate particular ledge.
YOu can shooe to play as any of these three types of skaters.
Jamie: SO you're in the lifestyle - have to play it high then?
Brian: Next question...
Jamie: How will this game allow players to fully express themselves - ?
Brian: First - don't get high. You need to nail the trick..
Jame: Are we talking about prostitution?
Brian: Well, we brough in control of both feet through the use of both sticks to shift weight allow you to create tricks that have never been done before.
We also have a bult-in park editoe called the SKate Lounge. Build your own skate set-up.
We even have a new video editor built-in so you can edit, slice dice your stuff together and post online.
Jamie: Is there a life coach in there too? You guys got everything!
So - we have alive skater here - Tony Hawk!
Jamie: Due, gotta sk you - you ever walk places or ride a bike?
Tony: They don't like you skating through airports...
Jamie: What's the best part of the process for you?
Tony: I love it - it's the best thing that ever happened for me.
Jamie: SO - let's snhow this stuff.
Trailer Plays - showing off new mechanics
Video editor lets you add your own overlays, transitions etc to the video and upload online to your 'sponsor' and earn money.
You can also build your own skate park using the construction set. In your lounge you can put up videos on the wall - host games online in your personal Skate Lounge space - and earn cash hosting games embedded online.
3:42pm Mike Ward from activision shows off TBee Movie - the upcoming title based on the Jerry Seinfeld cartoon.
Jamie: So what's the deal with this movie MIke? IN his Seinfeld impersonation.
Mike: The game is about Berry Bee Benson and the player gets to play as him in the game starting as a young bee. Working his way through life. They usually graduate and go into the honey making business. But Barry wants more.
So we see some of the hive action and then we get to go out with the 'Pollen Jocks' who get to go outside and see the world. Barry wants this.
Jamie: What's it like to work with DreamWorks>
Mike: They're gamers too - it was great working with these guys - they wanted to make sure this game comes across well.
Mike goes on to explain a bit about how they're taking advantage of the next-gen control schemes and graphics capabilities.
Trailer Plays...
The first part of the game takes place in the Hive and Bees apparently - drive cars, "beep, beep I'm a bee!" You can get all kinds of missions early on including mini-race games.
Outside the hive things get crazy as you fly down New York city streets dodge under buses and outfly care using - ugh - cineraction? PLease.
Another segment shows Barry flying through the park - high speed flying looks pretty slick.
Some mini-games in the city streets segment - Dodge Car - or go splat.
Meanwhile, back in the park - boy these editors had ADD - we see Barry flying around the park polinating flowers.
3:50 - Paul Wedgewood - Enemy Territory: Quake Wars
Jamie: How did Splash Damage, Id and Nerve work together to bring this to the console?
Paul: When we started out with Wolfenstein: Enemy Territory we got about two years in and got console controlller support working and we though this could be fun.
We also added bots in so console players could practice offline before getting their arse kicked.
Jamie: Tell us about the classes - how you play?
Paul: You can play as the Strogg or the Global Defense FOrce - the humans - who have more conventional weapons. You can then choose a playstyle that fits your tastes.
This video will be the first time we show the X360 running ET:QW.
Trailer PLays -
This map is Reversion Island in South Pacific - last facility that holds data on the first Strogg slipgate to arrive. GDF attacking this island to take control.
Paul talks about and demos the various roles.
Mission system - tells you exactly where to go - what to do when you get there and how to help your team progress. Since you're not just running around errantly firing weapons - you'll need to assist your team and this helps you get in the game.
We have one button for a use key. When in range of a critical objective you can USE the appropriate item without digging in your inventory for it.
Shows off an Anit-Vehicle turret taking down a jeep. Players spawning in as engineers will get a mission when spawning in assigning them to take down the turret in question.
Deploy radars, artillery guns and turrets. You can also then use these weapons using a spyglass type binovular to target specific locations. Similar to the Wolfenstein: ET Commander.
The game rewards heroic behaviour - healing your team, repairing items - helping the team move forward.
Game doesn't just reward the solo players.
3:58 - Jamie Baifus - talks about SPiderman: Friend or Foe
Jamie: Why is this a family game?
Jamie2: We've focused on the younger fans - it's accessible - anyone can pick up and play. Also the look, combat and humor keep a kid friendly theme all the way through.
Jamie: How do you meet villains
Jamie2: First you meet them as foes - and as you beat them you can then bring them into your roster as allies.
Jamie: Locations in the game?
Jamie2: We're going out of New York to places like Nepal and Egypt.
Jamie: Game has ability to drop in or out multiplayer?
Jamie2: Yep, add a 2nd controller and you can click a button to drop in or out anytime.
In this trailer you're going to see Spider-Man playing alongside villains and using them as sidekicks.
Trailer PLays
Showing off boss battles with Green Goblin- flying around on his skimmer and trying to take out Spidey.
Mr. Stan Lee arrives on stage!!! w00t!! Applause - and um - yeah.
4:03 - Hank Kiersey - Military Advisor to show off Call of Duty 4
Makes Jamie do some push-ups - says his upper-body isn't good enough.
Stops his after 4 and then says he's going to bring on a real-man - Grant Collier - Mr. Good Deep, Go Hard.
Grant: MY pron career is about to start
Jamie: It looks awesome - it's MOdern Warfare - so why bring it to the modenr day?
Grant: We had a bunch of ideas for this game for a long time. With the success of the first two games we decided we wanted to take on the top FPS games out there.
Jamie: It's relaly cinematic - tell us about the story?
Grant: Zakiev is our villain up in Russia with his ally in the MIddle East. You'll play as Force Recon in the Middle East and then join the SAS up in Russia later in the game when you go head to head with Zakiev.
Now we're going to show you a bit of gameplay in this trailer.
The trailer from the Microsoft Press Conference plays.
Grant: This isn't your Daddy's Call of Duty!
Also - we wanted to talk about the variety of gameplay - (thanks for trying to cut off Jamie - we're going off script baby!)
We've been working on this since the end of Call of Duty 2 - so we'd like to show off a clip of some actual gameplay we've put together for you.
Gameplay trailer rolls...
Capt. Price - the CoD4 Sam Fish - is flying into the zone in a Black Hawk, At night. Gets dropped off on a ship mid ocean. Team takes down the crew through a window.
You aren't at the head of a squad- sometimes teammates are ahead of you actually leading the way!
More teammates drop in from another helicopter. 50Cal from copter gets used to take down spotted Tangos on a lower bridge.
Definitely feels more like you're part of a team than simply plaing as Rambo!
Demo shifts to show a fleet of choppers flying into a hotzone in daylight. Trailers for rockets criss-cross the sky trying to take down the choppers.
Your team ziplines to a street in a middle-eastern neighborhood.
Teammate sets a charge on a locked door and then breaches. You follow in and begin working your way through .
Demo skips to a nighttime scene in an open yard. Shows off usage of cover by AI>
Demo skips to another night scene in a large city - a mortar fires off in the distance and you trace the trailer to it's landing location just before you get jumped by a group of Tangos from an overpass on your right.
Grant: 20 mins after we announced the MP beta last night the fans crashed the server!
4:15 Guitar Hero III
We're excited about the wireless controllers - Les Paul and Kramer guitars - no more pulling your PS2 off the shelf.
Jamie: Tell us about the social aspect.
GH3 rep: We saw all kinds of folks playing this game in all situations so we wanted to amp up the social aspect. More online capabilities.
Trailer PLays
Shows off a demo playing the song SLow Ride in expert mode. Upgraded HD looks a bit streamlined. More metallica than vintage
Demo is most likely from later in the game as the stage setting features large dragon heads in the background and moving stage decorations.
demo skips to show off head to head play. New whammy bar icons show when you rock - use it as a weapon against your opponent to Whammy their guitar and make them mess up! Muahahaha
Other attacks are broken string - essentially killing an incoming line and Steal Power which well - lets you steal Star Power. This is one heck of a cat fight!
A Special Guest comes out on the stage - Slash!!! W00t!
Jamie: How did you get in the game?
Slash: I got hooked on the game in a tour bus - just fell in love with it. At some point our merchandiser and our manager talked about maybe getting involved with the game. Activision had a list of people they wanted in the game and I was on the short list. They called and asked if I'd like to be in the game and I was like yeah! COol.
So we met with the execs and tossed around ideas - it was exciting!
Jamie: Does the game come with a whig?
Slash: I'm kicking his ass afterward!
Jamie: You wrote the theme song right?
Slash: Yeah - I wrote up something that I thought would fit the first two minutes of gameplay I saw.
Jamie: So you only play GH on the tour bus?
Slash: Yeah - I'm into anything that's aaddicting as some of those who know me well will attest to
Gameplay with slash rolls!
Jamie: How crazy is it that your kids wil be able to play you in a game?
Slash: It's crazy man - surreal
4:26pm - That about wraps it up kids!
